Popularity has always and will always play a huge role in rankings. Conor was a superstar, and everyone wanted to watch him fight, so he ranked up much faster even though Khabib had never lost, he even jumped ahead of Khabib when he came to 155. To put into perspective, Khabib had won 4 fights in the UFC before Conor even debuted, Khabib didn't get a title shot until he was 10 fights into his UFC career.
We see this in MMA all the time, Khabib, although he was popular towards the end of his career, was never a big-name fighter until his last few fights, we saw Conor make his promotional debut almost an entire year after him and be thrown into the title picture after just a few wins, his 6th fight in the organization was for an interim and his next after that was for the world title. If you have guys winning 12 fights in your company and not getting ranked that's pretty wild I'm not sure what the fix would be other than to pick one of those unranked fighters that you think has the highest potential and throw him to the wolves against a top 10 fighter and see what happens.įighters with more marketability gain popularity and notoriety faster that includes having the public perceive them as a big deal. I keep each weight class around 30-35 fighters so if you have a really bloated division that could be what's making it hard for someone to break into the top 25 too. I usually have success with getting guys ranked after beating someone ranked around #20 regardless of their record or how hot they've been prior to the fight. If you're mostly concerned about getting unranked guys to be ranked, are their winning streaks against ranked opponents from your company or do you book the unranked fighters vs other unranked fighters? If their win streaks are counting wins from local shows and low tier fighters I don't think it holds as much weight as beating someone who's ranked within your company.
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